Design Agency DC

Expert User Experience Design - The Difference Between Success & Failure for any business.

Interface design is a part of all our lives now. Every device and software we use at work and at home involves expert-level user-experience design. FuseLab Creative helps create application design that helps people make medical appointments, navigate roads, monitor cyber activity, and numerous other industries and services.

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    UX Design begins with solid research, which goes way beyond persona development.

    Keeping the ultimate goal/application in mind during all phases of research is the key to getting useful information.

    Beyond Personas

    When doing interviews for persona development, many researchers waste time with useless questions that are much too generic. All the guidebooks list the same kind of questions, but those are just a starting point. Creating useful questions, depends on what kinds of informative insights UX/UI designers need to make good decisions and create intuitive experiences for the eventual users.

    User Stories

    User stories, or what some call user flows are meant to outline the sequential steps users follow to complete certain goals. However, before any of this work begins, the same user stories need to be held up against the existing application, if it exists. This helps uncover the existing pitfalls and clarifies the need for the new redesign and what the design team needs to avoid repeating it in their work.

    Know Your Competition

    There are so many things to learn from a competitive analysis, but by far the most important thing to derive from this work what makes your current offering unique or different from your competition. Let’s say you have a small company and there are several large competitors in your space, explicitly showing how you are different, and hopefully better, is your number one key to success. Differentiation is how all humans make decisions, and in terms of online decision making, the choices are endless, so make your differentiation bold and obvious to everyone. Those that look at their competition as simply an adversary to beat out is not considering the wealth of information we learn from our competitors which leads to better and more useful digital experiences of all kinds and in all industries.

    Our Work

    Latest projects

    Our design work should really speak for itself, almost needing no explanation at all; other than to say please take a look at our portfolio and give us feedback. We love to hear your opinions, regardless if they are positive or negative. As a design agency in DC we have grown a thick skin and we relish every comment–you help us grow, learn, and improve, and what could be better than that?

    Common Types of Requirements Explained

    Project understanding, for both clients and designers, comes from expertly drawn requirements.

    Content Audit

    Starting with an exhaustive content audit will help outline the current user experience, where the holes exist in this experience, and most importantly, point out where there are issues or dead ends that will ultimately send the user off the site or application and into the waiting arms of your competition.

    Features or Functions

    Defining what is possible, and how it works is at the heart of any successful digital experience. However, close behind is the “how,” and making sure the entire team understands the functional requirements to deliver on the expectation your client has in the back of their mind since the day they hired you.


    Often clients have a long list of hopes and dreams, and not all of it is actually useful. Prioritizing features from the most mission critical to the nice-to-have, but not critical can be the difference in losing users in a sea of options, and developing a clear path to success for every user, regardless of their goals.

    Don't Forget the Content

    Designers and strategist talk a lot about organizing and designing for content types. But what about the quality of the content itself? Understanding the content types is only the beginning of planning for the life cycle of the content, who will manage its upkeep, where will it come from, and how will it be judged as relevant or outdated? Successful content requires a solid strategy and an ongoing commitment.

    Information Architecture

    A site map doesn’t include everything, and it is critical to understand the full spectrum of connections in a site or application. However, not everything can be depicted in a site map, and certainly not every path for every user’s goals. It’s important to also consider how each block of content, connects to others, and equally important is that all of the content also follows a strict hierarchy sequence.

    Heuristic Requirements

    Whether it’s an assessment of the existing system, or of the newly built platform or site, heuristic testing or analysis looks for ease-of-use in every way, but also it looks for consistency, predictability, and overall clarity of flow for all user stories. This process is not about making recommendations, it simply focuses on any issues that need to be resolved by the UX/UI team.

    UX Design is only getting more important

    If you are conducting business online, or just use your website as a branding tool, the experience users have with your company or services can not be emphasized enough. Great user experiences lead to brand loyalty, positive reviews, new and consistent sales. In other words, providing a good user experience is simply part of doing smart business.

    Compare Against the Best

    A competitive analysis is important in the UX design, but so is comparing your UX against the very best in our space.

    Test & Re-Test

    Checking every sequence against a set of goals is not something that can wait until MVP is complete, it needs to be part of an ongoing strategy.

    Business Objectives

    At FuseLab Creative, we often start meetings with new clients with one simple question: How do you make money? The answer not only dictates our business requirements, it also acts as a touchstone throughout our entire design and development process.

    Intuitive by Design

    At the core of UX Design is something that is not easy to pinpoint, which is that the entire user experience should be intuitively obvious. In many ways, we curate experiences to be effortless and simple for users to make the right decisions as they navigate, and not growing more frustrated or confused.


    Digital strategy is no longer a term saved for web development teams.

    Regardless of the type of project: branding, marketing campaign, or even community outreach, a digital strategy and an effective and comprehensive UX are required.

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