
San Francisco Municipal Transportation Agency
Muni had a unique need to re-brand itself while at the same time holding onto the core icon – an icon that the entire region had come to recognize for the previous ninety years. This branding project took advantage of a new rail line inauguration, the T-Third Street, to publicly reveal a reframed and modernized brand.
Branding
With a new color scheme, font family and style guide, the Muni identity became a fresh brand spread across the Bay Area with eye-catching metallic silver and reflective red, and set of branded colors for each metro line, including the new T-third Street.
