Project

Shoals

Brand development shouldn’t be this easy, but our recent work for Shoals Capital Management was a fluid example of like minds. Branding is about creating a lasting image or message in the viewers mind, and the brand system we created for Shoals is as beautiful as it is memorable. Take note of the implied movement and clarity of the visual structure. Colors, fonts, compelling iconography all came together to form this last image.

Shoals