Answering Your Questions About Design Systems
A great design system is the product of hard work, ingenuity, innovation, and a significant investment of time and energy. The problem is that no business has unlimited stores of these attributes and resources.
To save precious time and energy, and to keep those creative sparks from burning out too soon, more businesses are relying on existing design systems.
But what exactly is a design system as a service, and why does your business need one? We’ll look at these questions and dispel some of the myths surrounding this crucial tool.
What is a design system?
The term “design system” refers to a set of design elements you can reuse repeatedly. They are stored in different categories and can be applied via drag-and-drop, swapped out or mixed and matched as needed.
If it sounds simple, that’s because it is. If it sounds like a user-friendly asset that is going to save you an awful lot of time and money, that’s because it’s that too.
Let’s think about this in terms of something simple yet specific — like a toy car. The toy car has a chassis, bodywork, wheels, paintwork, etc., and you might have several different options in each category.
You can then mix and match the options from the relevant categories to create new iterations of the toy.
Along with these components, you can use design templates and elements from each component to create completely new options. You can then add these options to the design system and use them to create other toys in the future.
This is a basic example, but you can see how this model applies to all kinds of design projects, from straight-up websites to booking apps, games, and social media platforms.
What are the advantages of a design system?
If you make a closet for your bedroom and end up with some of the wood and screws left over, you wouldn’t just throw them out — you would keep them for use on your next project. Despite the obvious common-sense benefits of a design system, many business owners are still reluctant to invest in one.
This is a shame because it means they are missing out on a whole lot of good stuff.
- Business scalability
With a design system in place, you have a handy reference point to view all the different components that make up a product’s design. Without this reference point, what do you do when the demand for your product increases? The answer is: it becomes difficult to respond with agility and to scale up production. In this sense, the design system becomes an important scalability asset.
- Brand identity
Your brand is made up of many elements that customers associate with your organization. This means you must consider every detail when crafting a new product, whether it’s a mobile app, an email template, a 3D printable or even letterhead for office communications. With a design system, all of your branding is baked in, so you know exactly which element to put where, ensuring consistency.
- Team productivity
This is a straightforward advantage — if your designers have access to a library of design elements, along with best practices and guidelines for use, they’ll become more productive. Of course, they’ll become more productive, which means they can focus their creative talents on more innovative projects.
- Smoother handovers
Holding a fleet of meetings at each stage of the design process, or having to go back to fix mistakes that weren’t spotted earlier, makes life seriously difficult. The design system keeps everyone on the same page every step of the way, ironing out costly errors.
- Long-term sustainability
If your best designs are all in the head — or, more likely, the hard drive — of your key designer, what happens when he or she leaves your company? This is an extreme example, but it does demonstrate how difficult it can be to onboard new personnel to your design team without a codified set of rules and best practices in place.
Design system myths debunked
Unfortunately, there are still many myths surrounding design systems, so let’s put these to bed once and for all:
MYTH: A design system is just a style guide.
FACT: A design system is so much more than a style guide. It works like a Custom Style Sheet, or CSS, where design teams can add pre-crafted inputs. A well-planned design sheet builds on this basic functionality, creating a design sequence that can be easily repeated, refined, scaled, and modified as needed.
MYTH: A design system reduces the creativity of the design team because it teaches them to think only inside the box.
FACT: Design systems do not replace the efforts of design teams. Instead, they support these efforts. Rather than designing something new from scratch each time modifications are needed, the team can use a predetermined set of processes based on past work and existing design elements. This gives design teams the time to push their creativity to the max, creating new and exciting innovations for future products.
MYTH: Design systems are rigid and inflexible, only permitting actions within a very specific set of parameters.
FACT: Design systems and style guides are evolving all the time. Whenever your design team needs to create something new, they add the elements and processes used to the system’s library. This helps the design system grow organically, so it always reflects your organization’s design identity and objectives.
Hopefully, this has given you insight into why a design system is so crucial for modern businesses. The digital design landscape is accelerating, and without the right tools and support, it’s easy to get left behind. Design systems help ensure your organization stays ahead of the curve.