Mobile app design for startups is different than designing for established brands. It’s critical to begin the process by focusing on an MVP initially and doing as much user testing as possible. And well before getting to the launch of an MVP, a thorough market analysis and competitor analysis is critical. As with most new products, your success is not only about launching a great product, it is equally important to build in your key differentiators, and not discover after you are well down the road of design and development that there are already several similar products on the market and that your current concept will mostly like be buried by some of these established brands.