Process

6

Case studies

13

Our goal is always the same: Create a user experience (UX) they will never forget and an interface (UI) they never have to think about.

Part Blueprint, Part Launchpad, and Part Human-Centered Design

Discovery

Discovery

  • Goals
  • Target Audience
  • Market Status
  • Constraints
Research & Analysis

Research & Analysis

  • User Research
  • Personas
  • User Behaviors
  • Competitor Analysis
Planning

Planning

  • Overall Goals and Deliverables
  • Resource Allocation
  • Project Planning
  • Documentation
Creation

Creation

  • Sketches
  • Wireframes
  • Navigation Concepts
 and Signs
  • Moments of Attraction
  • Illustrations
  • Prototype
Testing

Testing

  • Mock-ups
  • Usability Testing
  • Evaluation
  • A/B testing
  • Physical Assets
  • User Feedback
Delivery

Delivery

  • Design System
  • Guidance
  • Documentation
  • Rollout strategy

Ideas Dept.

Part Think-Tank, Part Blog, All Fuselab.

The evolution of design systems, why data visualization can change your life, how to impress your family and friends with esoteric facts, and so much more . . .