UX/UI Design Services

All UX/UI research begins with user research and an attempt to understand the users of a particular product. It’s this focus on the user and how they will interact with your design that set the stage for what would become known as “design thinking,” and as they say, the rest is history.

Personas are exactly how they sound, they are the defined user types that hopefully have been articulated before design work has begun to help designers understand who exactly they are designing for. Personas should be as detailed as possible, as each factoid helps us understand how best to fashion an intuitive product that meets the needs of all users.

To understand user behaviors, we first need to understand user goals and desires and then closely examine how particular user attempt to achieve their goals, and other personas will attempt the same goal but in a completely different way, based on their own life experience. Studying user behaviors can feel a little like anthropology at times.

A version of SWOT analysis is utilized in almost every industry, as it helps us build an extremely comprehensive view of the current state of an organization. Strengths, weaknesses, opportunities, and threats all play an equally important role in painting the most vivid picture of any organization.

Project planning is a specialization within the UX/UI digital design and development work flow that everyone relies on quite heavily, and if done poorly, can be the catalyst toward total failure from the very beginning. Project planning is also something that is continuous and does not simply involve the start of project only.

The principles of wireframes fall in line with any blueprint an architect may use when designing a structure. It just so happens that this structure is for the digital world and not the physical world of buildings or houses. However, having detailed wireframes is no less important for the digital community, just ask any developer.

Design systems are continuously evolving and have advanced well beyond where they were just a year ago. This is good news for everyone in our industry, as with each step forward in this area, products get easier to deliver and much, much easier to maintain with consistency.

When a digital design shop wants to test their ideas without spending a lot of time and budget building actual code, they turn to simple design prototypes. Tools like Figma have made it easy for us to “fake” the digital product experience enough to allow users to take our product design on a test drive before we build the real thing.

UX usability testing is the term we use to define how easy and intuitive the convergence between design and functionality are, and what improvements can be made to bridge the gaps, if any are detected. At the end of the day, its about how the thing works and how easy is it to use for that those that arrive for the first time.

Our user experience experts evaluate the feedback from our user testing and make critical recommendations to the design team before anything is handed over to the development team. This is just one of the many stages of evaluation and testing that are used to validate our UX/UI design before final publication.