Prime TSR Project
Project goal
Prime TSR came to Fuselab Creative for a bold identity and vibrant online presence. UI/UX design for a revolutionary company that will provide professionalism for years and years to come.
Our Approach
Building a brand from the ground up: the ultimate challenge.
Although on the surface it may seem like just a logo, some colors, fontshitand styles, but brand development can be an unwieldy beast. In fact, building enormous websites can be less through at times. It’s about knowing your client’s dreams and personality on a level that isn’t acquired easily. But when you get it right and you see your work begin to blossom, it is nothing less than exhilarating.
Branding Evolution
Capturing the movement and internal transformation
Prime TSR is on the move, changing everything in their path and we needed to create a brand that gave this company wings. Wait a minute, are those three icons wings, are they arrows, or are they three laptops flying through the ether? The answer is, they are all these things, but the one thing they are not is static. Sometimes you just know when you have hit the mark and this was one of those times.
UI Elements
Go ahead, touch a button, that’s what they are there for.
Finding a balance between art and functionality is where great UI finds its home. A great user experience can only be created by an intuitive and simple UI. The question we always ask is simple, how do we make it simple while still through it seem fresh and fun to work hit? Not an easy question to answer, but check out the site we built and we think you will see a terrific balance of just enough flare while remaining true to the old saying, “keep it simple stupid.”
Marketing 101
At the end of the day, your site is your primary marketing tool.
We choose a collection of colors, iconography, illustration, and photography that when combined make one of the most dynamic and visually engaging sites we’ve designed this year. The visuals literally speak for themselves, but when coupled with personality-laden copy, this site comes to life just as we had hoped.
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