The Grid – Nostalgia

The Grid houses and authenticates ultra-rare physical artifacts from the greatest performances in history. Beginning with Giannis Antetokounmpo’s game-worn jersey from Game 6 of the 2021 NBA Finals, The Grid will authenticate and distribute ownership of 1/1 physical artifacts for the masses. Collectors who reach the required Collector Score per artifact will be able to redeem the artifact in re al life.

The UX/UI approach Fuselab used with this project included 50% state-of-the-art design and 50% celebration of one of the most iconic performances ever in the NBA finals.

The high-contrast user interface we designed will set a new bar in the online NFT marketplace. Every element the user sees presents and opportunity to discover more about this one-of-a-kind sports memorabilia item. Additionally, we know that this digital interface will become the home for selling many more artifacts so the design and experience was fashioned to expand and promote multiple items as they become available.

Not everyone has a deep understanding of NFTs and how they work. This was exactly why our design had to include a simple and sequential buying experience.

Every purchasable cell can be selected from a grid display showing what has been purchased and what is still available. And at the highest level, each user has option to begin with their favorite part of the jersey.

Our design also includes a very simple way to view your wallet, ranking, and collector’s score. Within this interface users can easily toggle between the leaderboard and the secure process of connecting and disconnecting user wallets.

The dashboard design we built for the shopping cart includes color-coding and real-time calculations for buyers to see everything they need to know about their purchase while also seeing how it ranks among other artifact cells.