Automatize platform

Project goal

Redesign the user interface for supply chain software company to create an overall better and more intuitive user experience.


Digital Interface for Telematics & Supply Chain

When developing a map-based interface it is important to create a visual heirarchy among the content to give fleet managers an intuitive way to find vehicles, understand delays or mechanical issues, and to create greater efficiencies among vehicles. Our interface design provids all of this and more for Automatize telematics and supply chain software.


UI/UX Design, Art Direction, Style Guide, Prototyping


Completed over 200 unique screen designs for Automatize.






36 weeks

Fleet management platform focused on travel optimization.

Three key components were incorporated into our interface design, geolocation tracking, speed and travel time of individual trips, and the ability to produce analytics to better understand and address efficiency issues and to quickly notify management of equipment or trip issues that need to be addressed.

Live geolocation map with realtime truck movements.


Whether a fleet manager wants to see realtime data on a particular vehicle or the entire fleet all at once, our map-based interface provides all the drill-down information a manager needs to properly and efficiently manage a fleet of trucks.

Fleet management comes down to cost and time.


To understand the profitability of your fleet, our realtime interface includes hover information for each vehicle, allowing for optimization of individual trips and cost cutting measures.

Realtime analytics with actionable insights


The interface design Fuselab created for Automatize includes an analysis module to allow fleet owners and managers the ability to continuously monitor their fleet movements and address issues with laser-like focus.



“Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products.”

1 / 6

We first designed a live map with individual vehicle locations, fuel consumption, trip time, and tasks, but this is only some of the high-level elements developed. Every module has been made expandable to view elaborately detailed views and live hover windows were also employed for every moving vehicle.

Dashboard Design

A simple yet extremely effective card design for each critical area of information.

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Understanding the stages of trips, such as staging, unloading, loading, fueling, and travel time all play a role in fleet optimization and management. The projects and tasks module we designed also needed to include an automated billing and accounting system that enables users to see realtime profit and areas of needed change.

Task & Trip View

A simple yet extremely effective card design for each critical area of information.

3 / 6

Again using a live map as a the foundational informational component of our interface design, individual floating cards can be opened, expanded and closed to better understand each task, trip and project with few simple clicks.

Project Overview

All information needed to manage your fleet from one dashboard view.

4 / 6

The adaptive design we created for this platform needed to provide the same level of informational access within smaller tablet screens, as managers are often outside or on the move and needed to be able to see vehicle and project status in order to assign new tasks, close-out current projects and track billing.

Tablet View

Making almost everything you see clickable is one of our primary goals with dashboard design, and this becomes even more important on smaller screens.

5 / 6

Putting fleet management in the driver’s seat by giving them actual live views of the truck data, traffic, and road conditions, took this design and the Automatize platform to an entirely new level in terms of dashboard visuals.

Telematics & Supply Chain

Tasks, purchase orders, and payments: where the rubber hits the road.

Every trip and its individual analytics are available at all times to allow for last-minute changes.

Not all roads are the same, which is why travel route options can be the key to improving efficiencies.

Project-level management.

Our dashboard design for fleet management focused on visually tracking vehicle movements from point A to point B. Many fleet movements are multi-layered, including multiple stops, timed arrivals, and pre-determined fuel costs based on specific profit margins, which are all accessible in realtime via hovers.

Individual task management


Truck driving isn’t always just about driving; in fact, it often includes other tasks along with travel requirements. A simple yet intuitive interface allows for tasks to be added or deleted to a trip and monitored in terms of timeliness and successful completion or failure and why.

Resource status and management options


Travel management can be a messy business, as flat tires, mechanical failures, highway and road closures, and the list goes on. Our interace design provides a detailed view of where your trucks are, current mechanical status, and trip efficiencies, all within a few clicks.

See truck locations, arrival and departure times


The design we created included many levels of information from the simple landing page as well as the ability to drill-down on specific areas, trips and vehicles to better understand the efficiencies of your fleet and it’s ablility to deliver.

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Thanks for slogging through this entire page, we appreciate it!

We know that reading long pages like this one takes some effort, and therefore we would just like to say thanks for sticking with us as we spell out what we did for a truly unique and important client like Automatize.

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