LeadASAP

LeadASAP

This fall, Hasbro and YSA are calling on youth to stand up, be inclusive and take action in their communities through service projects and kind acts. From fighting hunger, to advocating for the environment, to raising money for kids in need, Youth can #LeadASAP. Join us!

Services Provided:

Youth Services America

LeadASAP Campaign Website

This campaign is about inspiring kids to become leaders and change the world around them through meaningful youth-led projects. There are many projects that have excited us over the years, but this one remains at top of our list. One of our key challenges was to seamlessly integrate several third-party applications, such as ArcGIS, Submittable, and Hubspot without any visual changes to the site interface.

 

UX Design

Youth Power

Simple navigation, bold, and inspiring–the basic characteristics this site needed to embody. This was achieved through quick story clips, bold geometric color blocks, beautiful photography and inspiring messaging.

Platforms

  • — Desktop
  • — Tablet
  • — Mobile
LeadASAP

UI Design

Focus on Message, not Functionality

The UI goal for us was to create a navigational structure that integrated with the design in a way that seemed completely natural and fluid, allowing users to effortlessly post their project or take the pledge.

Platforms

  • — Desktop
  • — Mobile
  • — Tablet
LeadASAP

Video

Let Them Hear Your Voice

The video integration was an essential task for this site, as there really is no better way to tell the stories of these amazing youth than through real-life video.

Platforms

  • Desktop
  • Mobile
  • Tablet

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