Notify
Many families have concerns about road safety. NOW you can stop worrying while your family is traveling. This application was designed to keep millions of families and close friends CONNECTED. NOTIFY was created to PROTECT and HELP the ones you love, and notify you of where they are and their current speed while on the road.
Branding
Part Safety - Part Danger
The entire color scheme, brand iconography, graphic design and animation revolved around the juxtaposing themes of safety and danger. When driving a car everyone knows there could be danger around the next corner, but at least those using notify have the comfort of always knowing where their loved ones are, and, oh yeah, how fast they are going and if they are safe.
Branding
If the colors red and blue had literal meanings, red would be danger and blue would be safety. This is the thought we started with and then we moved into where we started and
Responsive
Obviously no one carries their laptop around with them wherever they go, so a solid responsive mobile experience was actually more important, in some ways, than the desktop version of this technology.
Platforms
- Desktop
- Mobile
- Tablet
Style Guide
Between Safety and Danger
The style implemented for Notify was about juxtaposing and balancing colors and illustrations to visually depict important messaging in just a few seconds.
Platforms
- Colors
- Fonts
- UI elements
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