get referralmd ➁⓪➁➀
Project goal
Design intuitive interface for revolutionary referral program for medical professionals.

The referralMD application closes the loop for doctors and specialists.
As part of this project, FuseLab Creative designed over 200 unique page designs and dashboard elements to create an intuitive user experience to allow doctors to follow-up, track, and administer patient referrals to specialists within a specific geographic region, and/or specific insurance systems.
Services
UI/UX Design, Art Direction, Style Guide, Prototyping
Progress
Completed over 200 unique screen designs for referralMD.
Sector
Healthcare
Year
2020
Timeline
36 weeks
Problem Statement
The primary problem our design needed to solve was to design one system where both doctors and specialists could refer patients, communicate, and share information. The initial design was done by internal staff at referralMD, but was far from what they needed to achieve their goals. The original design involved way too many screens, and was hard to understand without training. This was why they came to us. The current process for most providers referring patients involved multiple systems, multiple databases, and multiple forms of outdated technology, such as the use of a facsimile.
Strategy
Our UX team solved this issue with a simple workflow and single dashboard system for specialists to receive referrals electronically, even if they were sent via fax, while also receiving the appropriate patient data ahead of seeing the patient, and, as a bonus, we added the option of real-time chat and HIPAA-compliant patient data sharing. On average, 60% of referrals are never seen by a specialist for various reasons. ReferralMD is correcting this issue in the medical community with the application we designed for them.
Goals
Results
ReferralMD software is not being used by major medical systems across the country, including University of San Francisco Medical System, Cedar Sinai Medical system and many other small medical networks and private medical facilities.
Quotes
“Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products.”
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