A Behance Beacon: Fuselab Creative Continues To Rank Above Their UX Design Competition

FUSELAB CREATIVE HAS CREATED AN AGENCY-WIDE FOCUS ON PERFECTING THE USER EXPERIENCE ON BEHALF OF THEIR CLIENTS.

User experience (UX) is as much about emotion as it is about great design, functionality, or ease-of-use. FuseLab understands the implications of emotion-driven decision making when it comes to engaging viewers online. Every decision made during our web development process is checked against a series of personas, an in-depth understanding of human-centered design, and what we like to call the “Obvious Action” test; which is simply a test that assures our clients that every major area of their site has a purpose and contains an obvious and simple “call to action” for visitors.

FUSELAB CREATIVE HELPS CREATE A CAMPAIGN SITE TO INSPIRE KIDS TO CHANGE THE WORLD: LEAD.ASAP.ORG

What Is A User Experience

User experience design encompasses traditional human-computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users.

This is all true and part of a solid understanding of the subject, but there is an “X-Factor” as well. We believe that creating satisfaction for users is important, however, what makes an experience memorable is an equally important aspect of any strategy.

When users remember your site and remember it fondly, they may not even remember why–they simply remember the positive emotion it created. In fact, it’s been proven over and over that most people don’t retain much of what they read online, but they all remember how they felt when they read it.

Why We Love Behance

We love Behance, not just because we have developed such a tremendous following, but because of the diverse international audience it attracts. Designers, developers, photographers, illustrators, animators, come to Behance to see web trends in almost every industry, and particularly in the areas of advertising, fashion, gaming, fine art, and product design. It’s always interesting to see real-world examples of how these industries are evolving across cultures and industries.

Until someone is able to create a foolproof way of coming up with original ideas, it will always be an allusive task. Authors and creatives have explored this for hundreds of years–many believe that our ideas are simply a bi-product of all of our experiences in life, and others believe it is a response to what is right in front of us filtered through our psychology and current mindset. In other words, no one knows! However, having a resource that represents literally millions of like-minded people is an invaluable asset to have on our side.

Additionally, we know that a user experience can vary widely depending on the user, and having a platform where we can receive feedback on our UI/UX work gives us an immediate and real-world playground to test our ideas. We have all been a victim of group-think inside our little design shops, and of course, we often fall in love with concepts that others may hate; this is just part of life for a modern creative. We deal with this issue by getting as many opinions from outsiders as we can before we present to clients.

It’s always enlightening to see our work through the eyes of others, and truthfully, this is absolutely essential if we are going to consistently deliver high-caliber UX/UI designs.

FuseLab Creative on Behance has achieved amazing results during October-November 2017 being added in the most appreciated categories and more creative fields.