Rosenthal

Rosenthal

A chain of car dealerships in Virginia that sets itself apart from the competition, by offering a distinctive high-tech approach to car shopping – in person or online.

Services Provided:

The Story

Redefining Car Sales in Virginia

Customize, customize, customize! The main objective in working with Rosenthal was to create something never delivered before by any other automotive website: and that was to design the most user-centered and user-friendly experiences, in an attempt to capture customers’ enthusiasm and give them no reason to leave and shop somewhere else.

Deliverables

Website, Illustration, Custom Iconography

UX Design

A website built entirely around the idea of keeping the users extremely engaged, to make them to want to come back over and over again, to always have fun, to shop and to share with others.

Platforms
  • — Desktop
  • — Mobile
  • — Tablet
Rosenthal

UI Design

The interface needed to support all of the high-end brands sold at various dealerships, while at the same time, allowing users, with just a few clicks, to quickly filter down to their dream car.

Platforms
  • — Desktop
  • — Mobile
  • — Tablet
Rosenthal

Responsive

Knowing that users often start searching for cars on their mobile devices first, aside from the challenge of doing justice to the beautiful brands sold by dealerships, it was extremely important to offer the same enjoyable experience on smaller screens as on desktops.

Platforms
  • Mobile
Rosenthal
Rosenthal

Illustration

Sometimes no photography, or words can compete with the communicative qualities of a strategically designed illustration.

Items
  • Illustration
  • Icons
Rosenthal

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